For youth & adult sports leagues

One league, every team's gear

A central league store with sub-collections for each team. Parents buy fan gear, players buy practice tees, coaches grab polos. League takes a markup; teams keep their identity.

Before & after

What we hear from youth sports leagues, travel teams, club teams, and adult rec leagues — and what changes when you switch.

Before

  • Pre-season size collection across 12 teams in a Google Form
  • Coaches forwarding gear orders to parents via group text
  • Tournament shirts that miss the tournament
  • Bulk fan-wear orders sitting at the league office

After

  • League store with per-team sub-collections (artwork + colors per team)
  • Parents shop per-team without league admin involvement
  • Tournament campaign stores spun up in 60 seconds with AI mockups
  • Coach uniforms allocated via per-coach credits

Programs you can run today

Concrete use cases — not abstract features. Each of these is a store you could open in 10 minutes.

Per-team sub-stores

Each team in the league gets its own sub-collection with custom artwork and colors. Parents browse the league store; players see their team's gear up top.

Tournament & playoff merch

Drop a tournament store the week before. Sell through tournament weekend. Champions tee with the winning team's name unlocked when results post.

Coach & ref uniforms

Branded polos, vests, and outerwear for coaches and refs. League funds quarterly credits per official.

Fan-wear program

Parents and grandparents buy team-branded jerseys, hats, and lawn signs. League takes 20% markup; teams get a kickback to the team fund.

Twelve teams, twelve sub-collections, one store. Parents buy from the right team automatically. League fund grew 4x year-over-year just from fan-wear sales.
Pilot league #1Commissioner, youth basketball league

Frequently asked

How do sub-team stores work?+

Inside one organization, create a sub-store per team. Each sub-store has its own artwork, color theme, and product list — but reports up to the league at the org level. Coaches get manager access to their team's sub-store.

Can the league take a markup on team gear?+

Yes. Set a global markup at the league level; teams can stack their own markup on top. Both portions auto-payout to the right Stripe account.

Do you handle uniform jerseys with names and numbers?+

Yes — name-and-number customization is available on most jerseys. Parent enters player name + number at checkout; we print and ship.

Comparing alternatives? See how we stack up.

Ready to open your store?

Free to start. Bring your logo. Live store with real product mockups in under 10 minutes.